SIAL CHINA, Asia’s largest professional food and beverage exhibition, scheduled for May 17 to May 19, 2017 in Shanghai, willsetupfour dedicated zones formeat,dairy,beverageandwine,fourof thetop product sectors inChina,in terms ofcontinual fastgrowing market demands.These four zones willshowcaseproducts from internationaland domesticexhibitors, and SIAL CHINA willact asa dynamicplatformto promoteinternationalindustry collaboration and innovation.

“Consumption amongupper-middle-class households in China is growing at 17 percent per yearanddemands for premium food products such as high quality meat, dairy products, wine and beverage willsoar even higher.According to the Ipsossurvey,81 percent of theChineseconsumers in the first and second-tier cities oftenorsometimes buy imported food products.” Said,JimLIU,President of SIAL China. “As a platform for growing the food and beverage industry, it is important that we support market trends. At SIALCHINA2016, these four sectors received high interest, and we have seen this momentumcarryinto SIALCHINA2017.”

Through 2016, the meat industry in Chinaremainedrobust.In 2017,China’sbeef importersare expected to grow 15 percentand China will accountforone quarter of globalporktrade.SIAL CHINA 2016editionattracted283 domestic companies,275internationalcompaniesrepresenting 29 countries, and 19 international pavilionsto theMeatZone.In response to exhibitor demand,theMeat Zoneat SIAL CHINA 2017willoccupytwo halls.

In the dairy sector,demand forqualitydairyproductshasfueled sector growthin China.In 2016 demand for liquid milkgrewby 380,000 tons, andthe 2017 Chinese cheese market is expected tobecome aRMB 5.38 billion industry,upfromRMB3.5 billion in 2015.With the average household in China consuming justone-fifth of anaverageEU household,potentialfor thegrowth in China’s dairymarketis significant.

For this first time at SIAL CHINA,non-alcoholic beverages and alcoholic beverages will be separated into two zones, the Beverage Zone and Wine Zonein 2017.As a whole,China’s beverage sector grewbelowone percentin 2015. However, asChineseconsumersare paying intensive attention tohealth, safety and wellness, some sub-categories have outperformedtheoverallsector. In 2015, functional drinksgrew at 6.9 percent, and fruit juicegrew by4.4percent.This trend didn’t detract from China’s winesectorhowever, asChinaremainstheworld’slargestconsumerof alcoholic beverages, withitsconsumption expected to come in at 84.37 billion liters in 2016.

SIAL CHINA is dedicated to offering an immersive and international experience to exhibitors and professional visitors. For more information about SIAL CHINA, or to register for SIAL CHINA 2017 please go towww.sialchina.com. The registration system for exhibitors and visitors will go online in early January, 2017.

SIAL CHINA 2017 Preview

-3,200exhibitorsfrom over67countries

-80,000visitors

-149,500sqm

-21product sectors including 4 dedicated zones:meat, dairy, wine, beverage and wine…

SIAL CHINA 2017

17-19May, 2017

Shanghai New International Expo Centre

www.sialchina.com

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our competitive ion 2016 food andAbout SIAL China

Organized by Comexposium, SIAL China is the biggest food and beverage show in Asia and an integral part of the SIAL Network, the leading global network of shows dedicated to the food and beverage industry, with seven shows (SIAL Paris, SIAL Canada, Montreal and Toronto, SIAL China, SIAL Middle East, SIAL ASEAN Manila and SIAL Interfood in Jakarta) that bring together 14,000 exhibitors and 330,000 visitors from 194 countries.

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